Brand Identity

Shuffli is a content sharing platform for teams working in retail. It allows content to be collected from team members and posted by brand managers when and where it is most relevant to local audiences.

Digital product design studio Idealogue invited me to collaborate on designing the brand identity and user experience for the application. The brand personality needed to be accessible and appeal to a broad demographic while being smart and credible to stand out from competing products. This was achieved through a bright, contemporary colour palette, clear, humanist typography and a brand mark which playfully represents content being passed from creators to curators.

In collaboration with Idealogue