Moorgate Exchange is a commercial development in the City of London, situated in the former telephone exchange. The visual identity references old switchboards and fibre optics. Elements such as the logotype and symbol align to a grid of dots and reference the shape of the building.
The website features an ident – created in camera using fibre optics – as a video background on the landing page. The format of the website utilises vertical and horizontal axes of the dot grid to present the primary and secondary content. In addition to the menus, users can swipe or use the arrow keys to navigate.
Completed at dn&co.