Design + Direction →

A purpose-driven designer building digital products and brands to create meaningful, measurable impact.

I help organisations achieve positive change through collaborative leadership, strategy and deep expertise in design craft. My experience spans international design agencies, B Corps, AI and Web3 scale-ups, and global brands including WWF, Australian Red Cross, Visa and Google.

Originally from Dublin, I am based in London. If you would like to discuss an upcoming project, please email or connect with me on LinkedIn.

Sonantic AI (acquired by Spotify)

Elevated pioneering ethical AI voice scale-up through strategic design leadership, contributing to successful partnerships with Mercedes-Benz, Triple-A games studios and ultimate acquisition by Spotify.

Web Experience, AI Integration, Product Design, Design System, Webflow

InPost
Sonantic UI
Sonantic UI
Ecosurety Home Page
Ecosurety Dashboard
Ecosurety Knowledge Hub

Ecosurety Hub

With a multidisciplinary team, transformed Ecosurety’s compliance service into a powerful subscription-based digital platform. Designed an intuitive web experience to help major UK brands understand and reduce their environmental impact through market-leading data analytics tools and educational resources.

Web Platform, Product Design, UI, Information Architecture, Usability Testing

Streamr

Led brand and digital design for Streamr’s, open-source blockchain-based data network, ensuring consistent experience from digital products through to physical touchpoints for this decentralised Web3 platform

Web3, Brand Design, Communication Design, User Interface, Data Visualisation, Art Direction

Streamr Explainers
Streamr brand design
Streamr Design
Streamr Tablet and Desktop
CPHI
CPHI Sustainability
CPHI Design System
CPHI Mobile

Transforming digital experiences across Informa Markets’ global B2B event portfolio

Starting with CPHI, the world's largest pharmaceutical event, we created a scalable multi-brand design system and themeable component library that has been rolled out across Informa Markets’ international event portfolio, driving consistency and significant growth.

Web Experience, Multi-brand Design System, Design Tokens, Information Architecture

Sensus – a community pilot project using real-time data to monitor air pollution in East London

Design for a community-owned air quality monitoring system for Lower Clapton by creating an inclusive visual identity and digital platform, with bespoke illustrations and accessible design to help residents track and understand local air pollution levels.

Brand Identity, Campaign Materials, Web App, Real-time Data Visualisation

Sensus Brand
Sensus Website
Sensus Web App
Impact Pay

Impact Pay – a first of its kind financial platform enabling people to be good and do good with money

Directed the brand identity and product design for ImpactPay's ethical banking platform, creating an MVP that merged charitable giving with smart personal finance.

Brand Strategy, Visual Identity, iOS and Android apps

Visa Transaction Controls

Visa Transaction Controls

Led the design of Visa's digital banking playbook, translating complex payment features into clear, human-centered scenarios. Designed the user experience, interfaces and flows to help global banking partners implement advanced payment solutions.

Art direction, Key user interfaces, Customer flows, Editorial design

Visa Transaction Controls

Led the design of Visa's digital banking playbook, translating complex payment features into clear, human-centered scenarios. Designed the user experience, interfaces and flows to help global banking partners implement advanced payment solutions.

Art direction, Key user interfaces, Customer flows, Editorial design

Visa Transaction Controls

Services

With experience across multiple sectors and disciplines, my focus is on digital product, web and brand design. Whether leading design teams or as an individual contributor, I work across the end-to-end process from discovery to delivery.

  • Digital product design
  • User experience (UX) and interface (UI) design
  • Low-carbon web design and digital sustainability
  • Interactive design and prototyping
  • Cross-functional collaboration
  • Brand strategy and identity
  • Design systems
  • Visual design
“I have had the pleasure of working with Ross on a freelance basis and he has shown strong professionalism, attentiveness and reliability.

His creative concept development skills received high praises from my client and he has been extremely flexible to help me despite his busy schedule.

He is kind, friendly and approachable and I highly recommend him.”
“Working with Ross was a real pleasure. He took complex sustainability strategies and turned them into an engaging, accessible website that not only made the content easier to understand but also more engaging – ensuring that more people will interact with the valuable information. What impressed me most was his ability to handle complex climate information and still make it user-friendly.

He led the entire process – content mapping, overall information architecture, UI, and UX design – and was great at collaborating, making the workflow smooth. On top of all that, Ross was great with stakeholders and just a fun, reliable person to work with. Highly recommend!”
“I had the pleasure of working with Ross for several months on a major redesign project where I was the Product Manager. Ross was a fantastic colleague and team player – kind, motivated, and incredibly creative. We redesigned the user experience for parcel lockers, reducing customer contact rates related to UX issues to record lows, improving customer satisfaction and enabling long-term cost savings.

The redesign is now deployed to over 4,000 lockers in the UK. I'd love to work with him again.”
“One of Ross’ greatest strengths is his ability to create an inclusive and open environment where everyone feels heard, whether they’re developers, content designers, product designers, or external stakeholders. His ability to distil complexity into clarity allows him to make beautiful products for any business.

He truly stands out in his ability to lead with empathy and inspire greatness from those around him. I sincerely hope our paths cross again.”
“I had the opportunity to speak with Ross nearly four years ago on the mentorship platform Pair Up. I was in a transitional phase of my career and felt somewhat daunted by the prospect of seeking guidance from industry veterans. However, Ross was exceptionally kind and supportive.

His insightful and action-oriented feedback provided me with the direction I needed. His advice significantly improved my interview skills, ultimately helping me secure a job at my dream studio. I am deeply grateful to Ross for his invaluable assistance.”