Green Aspect


Brand Identity, website and business stationery

Green Aspect provides comprehensive consulting, design, construction and maintenance services for office, medical and retail spaces. Director Richard Cooney required a new brand identity for the company as it transitioned into a larger operation taking on larger, higher-profile projects.

The resulting identity is modern yet approachable, comprising a simple colour palette, humanist typography and a symbol representing solidity and proportion which references the form of an architectural floor plan. Applications of the brand included a vehicle graphics, business stationary, workwear and a bespoke website.