Design + Direction →

A purpose-driven designer building digital products and brands to create meaningful, measurable impact.

With 18+ years international experience, I help organisations achieve positive change through collaborative leadership and deep expertise in design craft. I have worked with leading design agencies, B Corps, AI and Web3 scale-ups, and global brands including WWF, Australian Red Cross, Visa and Google.

Originally from Dublin, I am based in London. If you would like to discuss an upcoming project, please email or connect with me on LinkedIn.

Sonantic AI (acquired by Spotify)

Elevated pioneering AI voice technology scale-up through strategic design leadership, contributing to successful partnerships with Mercedes-Benz, Triple-A games studios and ultimate acquisition by Spotify.

Web Experience, AI Integration, Product Design, Design System, Webflow

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Sonantic
Ecosurety

Ecosurety Hub

Working with a multidisciplinary team, we transformed Ecosurety’s compliance service into a powerful digital platform. Designed an intuitive interface that helps major UK brands understand and reduce their environmental impact through market-leading data analytic tools and educational resources.

Web Platform, Product Design, UI, Information Architecture, Usability Testing

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InPost UK

Reimagining the parcel locker experience of the UK’s largest parcel locker network. Collaborated with stakeholders and partners to redesign the customer and courier experience, reducing UX-related support tickets to record lows and successfully deploying to over 4,000 locations.

Customer Experience, Product Design, User Interface, Cross-functional Collaboration, Usability Testing

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InPost
CPHI

Transforming digital experiences across Informa Markets’ global B2B event portfolio

Starting with CPHI, the world's largest pharmaceutical event, we created a scalable multi-brand design system and themeable component library that has been rolled out across Informa Markets’ international event portfolio, driving consistency and significant growth.

Web Experience, Multi-brand Design System, Design Tokens, Information Architecture

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Streamr

Led brand and digital design for Streamr’s, open-source blockchain-based data network, ensuring consistent experience from digital products through to physical touchpoints for this decentralised Web3 platform

Web3, Brand Design, Communication Design, User Interface, Data Visualisation, Art Direction

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Streamr
Visa Transaction Controls

Visa Transaction Controls

Led the design of Visa's digital banking playbook, translating complex payment features into clear, human-centered scenarios. Designed the user experience, interfaces and flows to help global banking partners implement advanced payment solutions.

Art direction, Key user interfaces, Customer flows, Editorial design

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Sensus – a community pilot project using real-time data to monitor air pollution in East London

Design for a community-owned air quality monitoring system for Lower Clapton by creating an inclusive visual identity and digital platform, with bespoke illustrations and accessible design to help residents track and understand local air pollution levels.

Brand Identity, Campaign Materials, Web App, Real-time Data Visualisation

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Sensus
Impact Pay

Impact Pay – a first of its kind financial platform enabling people to be good and do good with money

Directed the brand identity and product design for ImpactPay's ethical banking platform, creating an MVP that merged charitable giving with smart personal finance.

Brand Strategy, Visual Identity, iOS and Android apps

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Services

With experience across multiple sectors and disciplines, my focus is on digital product, web and brand design. Whether leading design teams or as an individual contributor, I work across the end-to-end process from discovery to delivery.

  • Digital product design
  • User experience (UX) and interface (UI) design
  • Low-carbon web design and digital sustainability
  • Interactive design and prototyping
  • Cross-functional collaboration
  • AI and low-code development
  • Brand strategy and identity
  • Design systems
  • Visual design